Website

The following privacy information applies specifically to the designated area of application, in addition to the general information on privacy at Microtronics, as can be seen on the main privacy page .

Scope of application

• microtronics.com
• Landing pages and other content linking here

Data processing, purposes and legal bases

Receipt and further processing of entered contact data

• Takes place: When using the contact form or chat.
• Personal processed data: First name, surname, e-mail address, telephone number and other personal data provided voluntarily
• Purpose(s): Clarification of the request, appointment arrangement
• Recipient group: Microtronics Sales
• Legal basis: Contract performance

Newsletter subscription

• Takes place: When subscribing to the Microtronics newsletter, directly or indirectly if consented via contact.
• Personal processed data: E-mail address,
• Purpose(s): inclusion in the newsletter distribution list, for regular information about new developments, direct advertising
• Recipient group: Microtronics Marketing
• Legal basis: Consent

Recording of visit statistics

• Takes place: When visiting the website
• Processed personal data: IP address and client information (web browser used) and related coarse geo-information (country), specific page visited, referrer (originating website, when visiting via link).
• Purpose(s): collection of rough visit statistics and anomaly detection to protect own services
• Recipient group: Microtronics operation
• Legal basis: Overriding legitimate interest in terms of resource sizing and information security

Analysis of user behavior

• Takes place: When visiting the website, with appropriate consent (cookie opt-in)
• Personal processed data: IP address and related user behavior such as duration of visit, number and time of visits to specific sub-pages and interests derived from these. An individual adjustment of the online offer in the sense of profiling based on these measurements does not take place.
• Purpose(s): Optimization of the online offer and individual support
• Recipient group: Microtronics Marketing
• Legal basis: Consent

Recording the request history

• Takes place: After articles have been stored in the configurator interface.
• Personal processed data: Requested positions, time of request
• Purpose(s): Convenient operation, interest survey about offered articles
• Recipients:Microtronics Marketing, Sales
• Legal basis: Contract performance

• Find instead: When visiting the website and when using the form or chat.
• Personal processed data:  Enquiries and usage information
• purpose(s): Proper provision of the service requested via the website
• Recipients: Microtronics Marketing, Sales
• Legal basis: Predominant legitimate interest, contract fulfilment

Third Party Processing and Third Party Software

Microtronics uses the following processors within the meaning of the GDPR in the context of this offer:

• Digi – Technik & Partners Company Establishment, asHosting and operation partner
  DIGI – TECHNIK & PARTNERS Company Establishment, Dorfstrasse 7A, 9495 Triesen, Liechtenstein
• HubSpot, to processing of requests and proper provision of the requested services as well as analysis of user behaviour
  
  • HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. Represented in Europe by HubSpot Germany GmbH, am Postbahnhof 17, 10243 Berlin.
    Further information: HubSpot Privacy Policy
• Google Tag Manager Analytics, for Analysis of user behaviour, with appropriate cookie opt-in
  • Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States. Represented in Europe by Google Dublin, Gordon House, Barrow Street, Dublin 4, Ireland.
    further information: Google data usage
  • Here you can stop the collection of your data: 
    
    Google Analytics
• HubSpot,toprovide the chat
  • HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. Represented in Europe by HubSpot Germany GmbH, am Postbahnhof 17, 10243 Berlin.
    further information: HubSpot Privacy Policy
• Youtube,forintegration of external videos, with corresponding cookie opt-in.
  • o Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States. Represented in Europe by Google Dublin, Gordon House, Barrow Street, Dublin 4, Ireland.
    further information: Google data usage
• Google Maps, for integration of external map material, with corresponding cookie opt-in
  • o Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States. Represented in Europe by Google Dublin, Gordon House, Barrow Street, Dublin 4, Ireland.
    further information: Google data usage

• Spotify, for the integration of audio content, with corresponding cookie opt-in

  • Spotify AB, Regeringsgatan 19, 111 53 Stockholm, Sweden.
    Further information: Spotify data usage

Data transfer to third countries

The validity of the General Data Protection Regulation also extends beyond the European Economic Area (EEA), and thus Liechtenstein, which is why the same standards apply there as for European partners as defined by the EU.

Where explicit consent is requested, a transfer to third countries, esp. the USA, cannot be ruled out due to the internal functioning of third-party services.

Existing agreements that existed for legally secure transfers to the USA, such as the so-called “Privacy Shield”, have now been declared insufficient. As a consequence, this may mean that government institutions there will have access to your personal data in the interests of the USA. Regardless of whether this is also in your interest, our interest or the interest of our order processor acting there.

We will react to this in that we will

• • inform you about it
  • As far as possible, only allow such transfers with explicit consent (cookie opt-in).
  • Preferably choose European processors
  • Otherwise, obtain packages with guaranteed European hosting, which limits the penetration possibilities of third countries accordingly
  • When choosing our processors, ensure high standards of information security and, where possible, explicit guarantees to this effect.