{"id":3301,"date":"2018-08-30T08:34:18","date_gmt":"2018-08-30T06:34:18","guid":{"rendered":"https:\/\/blog.microtronics.com\/?p=3301"},"modified":"2021-11-22T11:42:33","modified_gmt":"2021-11-22T10:42:33","slug":"the-value-generation-of-things-in-the-internet-of-things","status":"publish","type":"post","link":"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/","title":{"rendered":"The value generation of Things in the Internet of Things"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On the manufacturer side the value of an IoT application consists of a conventional, not linked to the Internet, product. By using IT, the product is refined and a smart, connected product is created.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This refinement has already been explained in detail in 5 value-creation layers for IoT application. The conventional, physical product is on layer 1 and is refined by layer 2 to 4. On the customer side, the in this way generated value on layer 5 represents the benefit of the physical product and the associated digital service.<sup><a href=\"#zitat1\">[1]<\/a><\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/microtronics.com\/wp-content\/uploads\/2018\/06\/value-creation-layers-iot.jpg\" alt=\"5 value-creation layers in IoT\" class=\"wp-image-3049\"\/><figcaption>Value-creation layers at an Internet of Things application<sup id=\"ref3\"><a href=\"#zitat3\">[3]<\/a><\/sup><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The result is more than the sum of the layers based on the product \u2013 especially due to the simple and cost-effective possibilities of combining external, digital services with one\u2019s own.<sup><a href=\"#zitat1\">[1]<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-service-logic-in-the-internet-of-things\">Product service logic in the Internet of Things<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A smart, connected product is created by adding IT to a conventional physical thing. The IT consists of hardware and software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thing-based function is physical and local. This function is independent of IT. IT-based services will be added to the thing for refinement of the thing with IT. The IT-based services are digital and global and going far beyond the local boundaries of the product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1510\" height=\"665\" src=\"https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en.jpg\" alt=\"\" class=\"wp-image-3287\" srcset=\"https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en.jpg 1510w, https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en-300x132.jpg 300w, https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en-1024x451.jpg 1024w, https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en-768x338.jpg 768w, https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/thing-plus-it_en-600x264.jpg 600w\" sizes=\"(max-width: 1510px) 100vw, 1510px\" \/><figcaption>The product service logic in the Internet of Things<sup>[4]<\/sup>\n<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The physical and local benefits of tipping semi-trailers with thermal insulation from Schwarzm\u00fcller still transports asphalt, even if it is equipped with a smart, connected measuring system, the <a href=\"https:\/\/microtronics.com\/en\/products\/Wicell.html\">Wicell<\/a>. The additional benefit for the freighter is the automatic logging of the temperature development during the transport. The central storage of the protocol in the cloud is also automatic. This enables the freighter to provide proof o quality to his customer at any time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The start-up <a href=\"https:\/\/microtronics.com\/en\/case_studies\/goUrban.html\">goUrban<\/a> rents e-mopeds in Vienna. The physical and local benefits remain the driving with an e-moped and the bridging of a distance. The additional IT-based benefit enables renting based on the sharing concept. In addition, fleet management is made possible because goUrban always knows where the e-mopeds are and is informed about critical operating parameters, such as the rechargeable battery state of charge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lawn mowing is the physical and local benefit of Viking\u2019s <a href=\"https:\/\/microtronics.com\/en\/case_studies\/iMow.html\">iMow<\/a>. The smart, connected iMow also features the global, digital benefits of flexible mowing schedules and the convenient configuration of these via a smartphone app. Theft protection is also implemented via GPS tracking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reference-list\">Reference List<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/#ref1\">\u2191<\/a>&nbsp;Fleisch, E., Weinberger, M., &amp; Wortmann, F. (2014, August). Gesch\u00e4ftsmodelle im Internet der Dinge. Bosch IoT Lab White Paper. Abgerufen von  White-Paper.pdf<\/li><li><a href=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/#ref2\">\u2191<\/a>&nbsp;Fleisch, E., Weinberger, M., &amp; Wortmann, F. (2014, August). Gesch\u00e4ftsmodelle im Internet der Dinge. Bosch IoT Lab White Paper. Abgerufen von  White-Paper.pdf, S. 7 \u2013 eigene Darstellung<\/li><li><a href=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/#ref3\">\u2191<\/a>&nbsp;Fleisch, E., Weinberger, M., &amp; Wortmann, F. (2014, August). Gesch\u00e4ftsmodelle im Internet der Dinge. Bosch IoT Lab White Paper. Abgerufen von  White-Paper.pdf, S. 8 \u2013 eigene Darstellung mit eigenen Beispielen<\/li><\/ol>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Series: Moving into a new business era with smart, connected products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Part 1: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/smart-connected-products-new-business-era\/\">Introduction<\/a><br\/>Part 2: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/importance-business-model-innovation\/\">The importance of business model innovation<\/a><br\/>Part 3: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/laying-foundation-strategic-decisions\/\">Laying the foundation through strategic decisions<\/a><br\/>Part 4: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/break-the-valid-industry-logic-with-smart-connected-products\/\">Breaking the valid industry logic<\/a><br\/>Part 5: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/5-value-creation-layers-for-an-iot-application\/\">5 value stages of an IoT application<\/a><br\/>Part 6: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/transformation-of-the-value-chain\/\">Transforming the value chain<\/a><br\/>Part 7: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/\">The value generation of things in the Internet of Things<\/a><br\/>Part 8: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/fundamental-design-of-smart-connected-products\/\">Fundamental design of smart, connected products<\/a><br\/>Part 9: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/requirements-for-the-technological-infrastructure\/\">Requirements for the technological infrastructure in the Internet of Things<\/a><br\/>Part10: <a href=\"https:\/\/microtronics.com\/en\/blog-en\/creating-added-value-by-advancing-to-smart-products\/\">Creating added value by advancing to smart products<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the manufacturer side the value of an IoT application consists of a conventional, not linked to the Internet, product. By using IT, the product is refined and a smart, connected product is created. This refinement has already been explained in detail in 5 value-creation layers for IoT application. The conventional, physical product is on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[764,767],"tags":[],"class_list":["post-3301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The value generation of Things in the Internet of Things - Microtronics<\/title>\n<meta name=\"description\" content=\"Die Wertgenerierung im Internet der Dinge findet durch die Veredlung mittels Hard- und Software auf 4 Ebenen statt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The value generation of Things in the Internet of Things\" \/>\n<meta property=\"og:description\" content=\"Die Wertgenerierung im Internet der Dinge findet durch die Veredlung mittels Hard- und Software auf 4 Ebenen statt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/microtronics.com\/en\/blog-en\/the-value-generation-of-things-in-the-internet-of-things\/\" \/>\n<meta property=\"og:site_name\" content=\"Microtronics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Microtronics.Engineering\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T06:34:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-22T10:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/microtronics.com\/wp-content\/uploads\/2018\/08\/wicell-lock-inside.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Microtronics\" \/>\n<meta name=\"twitter:site\" content=\"@Microtronics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/#\\\/schema\\\/person\\\/cbf0f30a74afee2a2c4150a08e9259b9\"},\"headline\":\"The value generation of Things in the Internet of Things\",\"datePublished\":\"2018-08-30T06:34:18+00:00\",\"dateModified\":\"2021-11-22T10:42:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/microtronics.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/wicell-lock-inside.jpg\",\"articleSection\":[\"Blog\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/\",\"url\":\"https:\\\/\\\/microtronics.com\\\/en\\\/blog-en\\\/the-value-generation-of-things-in-the-internet-of-things\\\/\",\"name\":\"The value generation of Things in the Internet of Things - 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